Youtube For Business

These days, you can’t really survive unless you are doing video for your business. By 2019, 80% of the internet traffic will be video based. Just look at Youtube. With over 1 billion unique monthly users, this stat is hard to ignore. Besides Google, it’s the second most popular search engine out there. People use Youtube to find a solution to their problems, along with entertainment. For your business, if your company has a solution to a problem for the masses, if you’re not doing Youtube marketing, you’re really losing out.

Succeeding in Youtube With Your Business

Video creation and optimization is vitally important for your business strategy and search rankings. However, most companies don’t get results when they post a video to Youtube.  In order to succeed with Youtube, you need a plan. Think about finding a company that does local video marketing. When you have a company that knows what their doing and how to rank videos, you will then see success. One such company that does a great job with YouTube videos is Goliath Marketing. Below is their video which is a great example of how to create a video for your business.

If you do or do not decide to work with a video marketing company, you should think about what your approach will be and what you want to accomplish. Do you have products to market? Maybe you’d like to do an information based video? Entertain your brand? Making a video with great content is just one thing. Equally important if not more than important is promoting it.

Tips For Promoting on YouTube

1.    If you are not utilizing SEO video marketing services, you’ll still have to consider SEO to be successful. Your title is very important. Don’t over-analyze this. Think of your end user and what keywords they would use for a search – put this in your title.

2.    After uploading your YouTube business video, make sure that you share this on all of your local properties like facebook, twitter etc.

3.    Be sure to include the link to your website in the first sentence so it is visible to all viewers and they can see it is a clickable link.

4.     Make sure you have a good description of your video and embed your keywords. Do not stuff or repeat too often. Make it look natural. Include your business address and phone number at the bottom, as well as a link to a few other social properties.

5.    Embed your video on your website. Preferably at the top where it’s very visible. Video gets a lot of attention and can increase the page time on your site – which is favourable when it comes to rankings.

6.    You might also want to write up a press release for your video. This can be very powerful if done right.
Millions of people share the top ranking videos in YouTube, imagine having your video being shared, even by just a few hundred and what that could do for your business. If you have an advertising budget, consider working with one of your local SEO companies. As mentioned before, Goliath Marketing are experts at video marketing. For more information, here is the  Goliath Marketing Facebook page.

With their cost effective SEO video marketing, they are specialists at leveraging your current videos and optimizing them to increase your web traffic and conversions.
As a business owner, you can’t afford NOT to use YouTube. Video evokes emotional power and with YouTube’s enormous audience, you have the ability to reach new customers around the globe. There really is no other way to really inspire and capture an audience in such an easy and cost effective way.

How Websites Work

If you have ever wondered how search engines work, this information should be a great overview of what and how a spider does it’s job.

Search engines and web crawlers (referred to as spiders) play a role in the internet world but a lot of people don’t have a clue what they do. Your business relies a lot on search engines and what they do. Information is immediate when you are looking to find information about something that you want to look up. They are also in charge of sending traffic to your web page when someone does a search with the key words that they are looking up. How does it REALLY work though?

Traffic, Traffic, Traffic

Search engines (mostly Google) are responsible for almost all of the traffic that comes to your website. This means that your website needs to look good to the bots in regards to its keywords, page content, anchor text and links to other websites and pages. While is it more complicated than this, having a basic understanding of search engines and how they work will give you an indication on how to see this from a different angle.

After you have finished a submission page to Google they send out their spiders or crawlers to index your site. These are automated programs that Google has created. The spiders will inspect your site and do an analysis, and obtain information from and about your site. This info can be taken from the keywords and different pages of your website. All of this info is then sent back to Google for the consideration to index it or not.

What are Spiders?
Spiders or crawlers are basically computers, they have a table of contents, content about your site, and links to the many references for websites found during its inspection of your webpage or pages. A spider can technically index millions of pages per day. The visits by the spiders is continuous depending on how this is set up by the search engines, like Google. They work around the clock continuously looking for fresh and new content.

When someone types in a particular word or set of words into the search area to perform a search about something, Google will do a search through its data base and send back the most relevant pages first. This is set up through a very complex and highly technical algorithmic procedure that is set up with the individual search engines. Google, Yahoo and Bing all have different algorithms.

Search Engine Algorithms
Search engine algorithms mostly look for the location and frequency of keywords and anchors on a web page. This will then determine what website or web pages will appear when a user performs a search. This is analyzed by the way in which the pages are linked together with other sites and pages on the web. If the keywords of the linked pages are the same or close to the keywords on the original page, the search engine can then understand the content of the site.

webcrawler

Search engines are constantly evolving. The most popular search engine for many years now is Google. It is so common that you may of even heard the catch phrase, “just Google it.” I doubt you will ever hear “Just Bing it” or “Just Yahoo it” for quite some time, if ever.

Updates are common with search engines and namely that of Panda and Penguin, which is Google specific. These roll outs basically took out hundreds of thousands of spammy websites that was deemed by Google to no longer be relevant.

Conclusion
In order to build a safe site, make sure that you do not send any spammy links to your site. This is so 2010! Play safe and you’ll stay indexed.

Anyway, this was a 20,000 foot overview of how spiders and web pages work. Hopefully this will have given you a greater understanding of how the complexities of search engines can be boiled down to something simple.

web design

If you are looking to get into web design, there are many ways to go about it. You can learn on your own, go take a course in school, or just buy some software like photoshop that has built in tutorials. This guide will give you a better idea about web design in general.

The term web design is mostly used to describe the design process relating to the front-end or client side design of a website including writing mark up. Web design is a similar process of creation, with the intention of showing the content on electronic web pages, which the end-users can access through the internet with the help of web browsers.

For any business trying to stand out from its competitors and really rank well on Google, web design is more relevant than ever. You can say that web design is dead but the reality is that successful businesses don’t rely on WordPress site builders or Facebook for their online marketing and if they do it is huge risk.

graphics

Web design is essential for a great user experience and is more than just a template. Web design is not going out anytime soon.
So if you want a gorgeous and sensible user experience the web design is always the way to present. With recent innovations in efficiency, speed, accessibility, strategy, and code, web design is very much a part of experience design.
Web Design is not the graphic design of web pages. Web design is marketing. Web Design is icing.

While the terms web design and web development are often used together, web design is technically a subset of the larger category of web development. Single page web design often takes advantage of both the horizontal and vertical navigation to move users down and around a page, instead of to new tabs or pages.

Universities and colleges that offer bachelor’s degree programs often group the major with other areas of study in technology or design, such as graphic design, web production, multimedia or something similar.

Because web design makes it relatively easy to manage things after the site is launched, web design often involves making progressive changes to the user interface after launch. Keeping to date with the trends of web design often reveals the limitless opportunities in innovation and user focus.

digital marketing

When people get a job in web design often you don’t get on the job training. You have to figure it out myself and it takes time, I will admit there are still lots of things I don’t know and yet I wouldn’t consider myself to be a novice either.

Web design can end up being an expensive project between a designer, who has the skills, and a developer, who knows coding languages and can bring the designers ideas to life. Web design often involves handling sensitive inside or customer information.

So there you have it. This was a general overview of web design and hope that it has been useful. Whether you go to school for it or learn it on your own, you can use it to either do as a hobby or as a profession. You don’t need to be an artist either, that’s just a misconception. Give it a shot!